August 2010 - Beer Blokes at the Melbourne Home Show
This week saw the Beer Blokes join beery forces with The Courthouse Restaurant in Berwick to take the word on Good Beer to the masses at The Herald Sun Home Show and Garden Expo.
For those unable to attend, we presented a Beer & Food Experience in three parts. Showcasing three of Matilda Bay’s finest brews, we began with a nice crisp Munich style lager, Big Helga, and a brief introduction to Craft Beer. Tim then showed the crowd how to use beer as an ingredient in a pie which was then matched with a Fat Yak Pale Ale. We finished with the seemingly incompatible Dogbolter Dark Lager paired with a little chocolate mud cake. The fact that not a single crumb or drop was left behind makes me guess that the matches were a hit!
We were thrilled with the response to both our show on The Wine & Dine Stage and to the crowds we had visit us at our stand. Attendance at The Home Show was expected to be around 40,000 and it felt as though, between us, Tim (Courthouse Chef & Owner) and I served nearly all of them samples of Matilda Bay beers, along with some selected offerings from some of Victoria’s finest Craft Breweries. And when I say ‘we’ of course I mean ‘we’ plus our very dedicated support staff of Jess, Carol and Sam who helped us out – particularly after each stage show when a mass of ‘Beer Hunters’ headed over for some more of what they saw on stage!
We are all now totally exhausted but absolutely thrilled that so many people were keen to find out more about our burgeoning Craft Beer scene and were so willing to try some beers that were, until now, a mystery to them. We are now busily preparing orders for shipping and selecting some special Craft Beers from around Australia for our visitors to enjoy. Needless to say there are more than a few Dads who will get a very nice surprise on Sunday September 5th!
I am also busy getting some information to load onto the website based on what our visitors were asking about. I will post some tasting notes for the Matilda Bay beers that we showcased at the Home Show as well as some food matching suggestions, including Tim’s recipes, and a bit of a history of Matilda Bay Brewing Company.
For those hundreds of visitors who were keen to come along to one of our Beer Dinners, I will post the date for our next dinner as soon as Tim gets back to the restaurant and checks the Bookings Book.
Thanks again to all those who came and shared a beer with us over the last four days!
Welcome to the Beer Blokes Blog
It feels a bit funny writing that. You see, this whole Beer Blokes thing started out over three years ago as a Blog. Back then I didn’t even know what a blog was. For those (like I was back then) a blog is a ‘weblog’, which is really just a fancy name for an on-line diary. The blog was used to track the progress of my first attempt at homebrewing with a mate and slowly grew into a kind of commentary on all aspects of beer and beer culture in Australia.
My passion for beer had found an outlet and suddenly a whole lot of things I knew about beer started to make more sense. By writing about beer and brewing and craft beer and beer marketing and beer drinking and anything to do with beer, I found myself immersed in a dynamic and ever-changing arena. With every step I took I found myself learning something new about the whole beer thing, and meeting lots of like-minded people along the way.
I really hope that Beer Blokes as an online source of Beer Gift Packs and information can repeat this effort of three years back. I hope that it can do for you what it did for me. I hope that it will help to make sense of the seemingly thousands of different products that greet you when you stroll down the beer aisle and help you to discover your next favourite beer.
Now Beer Blokes is a business, but it still maintains its simple, beery principles. It is a means of finding your way through the maze of ales and the labyrinth of lagers and the swamps of stouts.
This Blog will be the place to find snippets of information as well as new beer releases and news from the craft brewing scene. Come and take a journey down the beer aisle with me.